Insights

Notes from seven years of shipping.

What we've learned building and running websites for real businesses, written down plainly. No gated PDFs, no email wall.

Studio notes · 6 min read

Lessons from seven years of shipping websites

The mistakes that actually cost us clients early on, and what we changed because of them.

SEO & AEO · 7 min read

Why the next click might not be a click at all, and what a site needs to be for the AI to name it.

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